We have always had that behaviour on Reddit, but we hadn’t put, you know, teams behind it to make it even more fun and diverse.”Īs well as overhauling the user experience, Reddit has also tried to deal with another troubling relic of its past: a sometimes toxic community which was allowed to thrive under the site’s permissive rules. “What’s exciting about it is, you know, you look at the east and the behaviours in Asian apps like WeChat etc: gamification, customisation, expression, being able to pay back and forth with coins and avatars, is just a part of the experience. “I think it has a lot of potential,” Wong says. Under Wong, that approach has been turbocharged: users can now give and receive a dizzying array of awards, all bought using real money, as well as sign up for Reddit Gold – now called Premium – for a $50 (£36) annual fee.Īdvertising is still “the vast majority” of Reddit’s revenue, but since the company began seriously focusing on the Premium business last year, it has doubled its take. For years, the company has let users donate to the site in exchange for an ad-free experience called Reddit Gold, and users have also been able to gift Gold status to each other, as a reward for creating good content, telling a funny joke, or even just as a random act of kindness. It has also begun experimenting with a daring new business model for a social site: charging users.
BEST CONTENT SITES LIKE REDDIT OFFLINE
During the pandemic, the company has trialled live video and audio offerings, joining the vast array of social networks to clone the panel discussion app Clubhouse, and hosting livestreams on site for communities, big and small, who want to replicate their offline meet-ups on the internet. We’re hiring a lot of people – I mean, we’re gonna be double our size by the end of the year, like 1,400 people.”Īfter years with a mostly static design, Reddit has started to build out new tech at an impressive rate. We’re growing globally, we’re building new experiences like video, audio, a virtual economy. We raised money, and it’s great to be in investment mode. “I think in that span we’ve also had nine different lives,” she says now. Wong, the former head of digital at the US media giant Time Inc, joined Reddit in 2018. But now the company has a plan to turn that around, says Jen Wong, Reddit’s chief operating officer. As a business, its valuation is a fraction of its peers, and so too is its income as a cultural phenomenon, it’s sidelined as a geeky pursuit. Reddit’s co-founder Alexis Ohanian is tech royalty, not to mention Mr Serena Williams.īut for years, the site has punched below its weight.
They move markets, break news and source most of the viral images that float across your Facebook page a month later. The social news site is one of the top 20 sites in the world, with more users than Twitter. B y any objective measure, Reddit is an internet giant.
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